SONGWRITER · COMPOSER · PRODUCER · DIRECTOR · ENTREPRENEUR · FOUNDER
A creative force whose work moves from the lyric to the melody, from the studio to the company, and from the record to the screen — all as one connected vision.
A long-form body of work across songwriting, composition, production, company-building and visual direction.
ONE PERSON · MULTIPLE DISCIPLINES · ONE SYSTEM
Not a switch between careers. A single creative process expanding into every layer around the music.
From the first line to the final frame.
Writing across Lebanese, Gulf, Egyptian, Jordanian and Modern Standard Arabic, with credits for artists including Walid Toufic, Fares Karam, Ayman Zbib, Nidaa Sharara, Youssef Arafat, Hanin Al Qaseer, Anwar Nour, Yacoub Shaheen and Joseph Attieh.
Composition and co-composition extend the same creative instinct into melody — allowing the idea, the words and the musical identity to begin from the same source.
Production, release strategy and distribution connected the creative work to a repeatable system — and eventually to a company built around that system.
Founded in 2015, Replay now works across artist management, music production, music videos, advertising, digital strategy and AI creative, with 10M+ subscribers and 6B+ streams across its network.
SoloFM, owned and operated by Replay, grew into a major Arabic music channel with more than two million subscribers and nearly 1.5 billion views.
DanDara pushed songwriting and music creation into an AI-native format, while Ehab’s direction work expanded into AI-led music films for major Arab artists.
THE ORIGINAL ENGINE
The catalogue stretches from early Jordanian and Lebanese releases in the late 2000s into Gulf, Egyptian and pan-Arab work, with writing and composition continuing alongside everything that came later.
From songwriting and production to companies, audiences and new creative formats — each layer grew from the same work.
Artist management, music production, music videos, advertising, digital strategy, distribution and AI-powered creative under one connected direction.
A Replay-owned Arabic music channel built as a distribution and audience platform, now above two million subscribers with nearly 1.5 billion views.
OPEN SOLOFM ↗
An AI-driven Arabic music project founded by Ehab Ghaith, with its songs written by him and the project built through Replay. WorldKings recognized DanDara in 2025 as the world’s first AI-powered music band.
OPEN DANDARA ↗
MUSIC VIDEO / VISUAL DEVELOPMENT / AI
After years working across songwriting, production and digital music, Ehab moved into AI-led direction — building visual worlds for releases and artists through Replay AI.
A long arc, not a sudden pivot.
Songwriting appears across Jordanian, Lebanese and regional releases; the professional career develops from the song itself.
The creative process expands into production, distribution, artist services and digital growth.
The audience layer becomes a dedicated music platform inside the Replay ecosystem.
An AI-native music project brings songwriting, production and new technology into one format.
Visual experimentation becomes a directing practice built around cinematic AI workflows.
Around 120 written songs, a growing AI direction slate, and a mature music ecosystem operating under Replay.